May 2017 – Present
Design and Creative Director (Co-Founder)
Laso Labs designs Customer Experience (CX) and Guest Engagement solutions. We specialize in delivering personalized itinerary, content, media and advertising across any or all digital mediums. By orchestrating technology and support, we create smart environments that integrate digital touch points throughout a venue. Our Customer Experience Management solutions include mobile engagement, interactive digital signage, video walls, kiosks and content curation to enhance the guests’ journey and transform the environment.
May 2014 – 2017
Graphic Design & Marketing Director
RoamingAround, an industry and thought leader for location-based services was acquired by OnVocal inc.
Our core solution, The RoamingAround Consumer Engagement Platform is the first mobile software solution with the power to enable any organization to leap the bounds of traditional marketing and tap into the limitless possibilities of location-based marketing.
As the Design and Marketing Director, I was responsible for creating graphics and guidelines to establish our brand and productize our solutions. By creating a rich visual environment in the form of tradeshow graphics, presentation graphics, websites, videos and sales collateral, RoamingAround successfully launched numerous mobile solutions for enterprise clients.
In addition to visual aesthetics, I was also responsible for corporate communication that includes creating and refining slogans and messaging. Through collaboration with executive leadership, we successfully placed articles for trade publications like Geomarketing.com, StreetFight Magazine and HotelExecutive.com. I also took a lead role in creating and directing marketing campaigns and maintaining a social media presence.
By working closely with executive leadership and software architects over the course of 3 years, RoamingAround became an industry leader in location-based consumer engagement.
Mind Adventure, Inc.
September 2008 – 2014
Graphic Design & Art Direction – Cofounder
A small publishing company of Self-Help and Inspirational books and media. Responsible for book design, illustration and print production. Oversee the branding, production and marketing of all media and materials including robwhitemedia.com. Actively participate in a plethora of responsibilities including, distribution, marketing, billing, Social Media, E-publishing, proofreading/light editing & project management.
May 2013 – Present
Design & Media Consultant
AuthorBytes provides clients with a unique blend of industry expertise, custom technology, and a network of proven specialists who can help authors promote their books and build their brand.
Z Restaurant Group
September 2006 – November 2008
Graphic Design and branding for the Z Square Restaurant chain and Johnnies on the Side. Responsible for the design of menus, advertising, packaging, website and signage of 5 restaurants. Actively participated in the opening of 5 locations.
Roll • Barresi & Associates
(Formerly Jon Roll & Associates)
September 2004 – September 2006
A Harvard Square design firm with a great deal of experience in environmental graphics, signage and wayfinding, interpretive displays, corporate identity, and marketing communications. Worked directly with the Principals and Associates on all aspects of environmental graphic design projects; from creative design development to detail drawings. Learned to work in a small, deadline driven environment and solve a broad range of design challenges.
Freelance Graphic Designer
May 2004 – September 2004
Provide assistance and design services for the Communications and Creative Services department at John Hancock Financial Services, as well as other clients.
John Hancock Financial Services
Graphic Design Assistant
March 2003 – September 2003
Assisting the Corporate Communications design staff on active design projects as well as general departmental organizational duties. Learned to work in a team environment and observe the interaction of the Art Director, Designer, Print Production and Job manager.
Graduated Cum Laude in 2004 with a BS in Media Arts and Design while concentrating in Graphic Design.