Alice Hoffman – Social Media Management, Direction & Design for Survival Lessons Publishing Campaign
Custom graphics for Alice Hoffman's Facebook, Youtube and Twitter accounts. Provided direction and consultation on best Social Media practice and implementation for the campaign to launch Survival Lessons in coordination with the publisher and client, Authorbytes.
Right: Excerpt from O Magazine (Oprah Winfrey's Publication) of Top 10 New Releases.
Below: Book trailer for Survival Lessons. Provided Art Direction, Storyboard and Design. Words by Alice Hoffman. Original score by Aaron Hoffman. Trailer has been viewed nearly 20,000 times.
7 Choices To Survive The Toughest Times. Created this piece using excerpts and chapter titles provided by Alice Hoffman. Succesfully secured publication in the Huffington Post. The design and content was used as the base for subsequent pieces of the campaign
Final: A series of Snapguides to promote the book. Created a "Survival Kit" based on the book content and theme that included comfort food recipes and warm clothes. Guides were viewed up to 4,500 times and garnered an overwhelmingly positive response.