Nicholas W. Kent
Design. Direction. Imagination.
Nicholas W. Kent
SENIOR VISUAL DESIGNer & Marketing communications specialist
As an experienced and passionate creative professional, I have dedicated my life to visually and verbally articulating design solutions across web, mobile, print, video, e-mail, social media, and environmental graphics. Over the course of my career, I have played a key leadership role in several start-up environments. Through clear, clean design, branding, and storytelling I play an integral part in evolving brands to appeal to enterprise clients and partners like Apple, Rent the Runway, Labcorp, and Marriott. I love being challenged and thrive in dynamic and collaborative environments. When it comes to life in Design, Samuel Beckett said it best, “Ever tried. Ever failed. No matter. Try Again. Fail again. Fail better.”
PRESENTLY
Lead Visual and Creative Designer at Aila Technologies
April 2018 – Present
Aila’s mission is to bring the physical and digital worlds together by creating sleek Interactive Kiosks and pairing them with the most advanced scanning technology. As the Lead Visual Designer, I play an integral role in bringing Aila’s leading-edge iOS solutions to the market for applications in the Healthcare, Retail, and Grocery industries. Since joining Aila I have led and managed the evolution of the Aila brand from a scrappy start-up to a polished provider of enterprise-grade solutions.
• Branding and marketing design of leading-edge technology, products, and services
• Creating customer-facing assembly manuals, best practice guides, and packaging design
• Designing mobile assets and iconography, directing UI/UX
• Creating corporate communications (logos, print collateral, tradeshow graphics, digital assets)
• Design and Art Direction for presentation decks, infographics, blogs, and social media outlets
• Art Direction and Design for the Aila brand and website
• Establishing branding and marketing guidelines across all channels
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